Relevant Meta Tags
Relevant Referal links
Refreshed content
Meta tags. Meta tags are hidden HTML directions for Web browsers or search engines to determine the purpose of your site. They include such important items as the title of each page, relevant keywords describing site content, and the description of the site that shows up when a search engine returns a search. Make sure your meta tags accurately describe your content. Not having proper title and keywords for your site will hamper your site being found in search engines since they have no way of knowing what your site is for and what it is trying to achieve. Without proper information the search engines cannot guess your intentions and create a proper index for your web site pages.
Referal links
For search-engine optimization purposes, webmasters have to get links for their sites from other relevant and high quality links. If your site is good and interesting and informative several sites will voluntarily give links to your site. For example the websites like cnn.com nytimes.com gets millions of links from other sites free and their ranking goes so high on search engines. As links from higher-Page ranked pages are believed to be more valuable, they tend to be more hard and expensive to get. It can be an effective and viable marketing strategy to buy link advertisements on content pages of quality and relevant sites to drive traffic and increase a webmaster's link popularity. However, Google has publicly warned webmasters that if they are or were discovered to be selling links for the purpose of conferring PageRank and reputation, their links will be devalued (ignored in the calculation of other pages' PageRanks). The practice of buying and selling links is intensely debated across the Webmastering community.
Refreshed content
Having proper text content that has keywords and keyword phrases that match your business is a must for your site. A home page with just flash images and javascript with no text can get ignored by search engines. You should get good copywriter write proper content that explains your website and its purposes using several relevant keywords and placed on the home page and inside pages. This along with proper title, keywords and description will get you the right indexing in all search engines. Along with several good referal links from other sites the chances of your site appearing on the first pages of major search engines is very likely.
